FranBlast Program

Because of our strong and long-standing relationship with the franchising industry (3 annual publications,10+ websites, supplying franchisor documents, etc.), the World Franchising Network (WorldFranchising.com) is able to maintain an extensive and accurate database of over 4,000 active North American franchisors, as well as the senior executives at those firms. Among other data, the record for each executive also includes his or her email address. Because we send out emails to the industry on a regular basis, we are able to ensure the accuracy of our list, which currently exceeds 22,000 email addresses. Because of the CAN-Spam Act (click here), we are precluded from selling, renting, or otherwise providing this list to third parties. We can, however, send out an email blast on behalf of qualified third parties using all of the relevant email addresses in our database.

Digital Marketing Partner

All emails will be sent out through Vidi Emi (click here), a California-based company that specializes in digital marketing. We have worked with Vidi Emi for several years and have the utmost confidence in their ability to deliver emails to the intended recipients. Unfortunately, however, neither we nor Vidi Emi has any control over the number of click-throughs or recipients that take advantage of the message relayed. Clients are invoiced only for the emails that actually reach the intended user. You are certainly free to contact Vidi Emi directly (510-667-9999) if you wish to use your own email list without our involvement.

Sequence of Events

The process functions as follows:

  1. You forward a draft of your proposed email blast, as well as the proposed text for the Subject of the blast, to The World Franchising Network. You also indicate the email address that you would like associated with the blast. Subsequent reports will be forwarded to this same email address.
  2. Next, we notify you as to whether or not the blast you have composed is of legitimate interest to the intended audience of franchisors. The World Franchising Network has complete discretion as to the applicability of any email blast forwarded to the franchise executives on our email list.
  3. You then notify us of the specific market that you want to reach: i.e. a) all franchise executives in our proprietary data base; b) specific industry groups (food-service, lodging, retail and/or service-based franchisors); c) other custom sorts.
  4. Once accepted, we proof the draft email for errors and suggest changes that might improve the message. To ensure the success of your email blast, it is incumbent upon you to write a succinct, clear message that specifically addresses the needs of your target audience.
  5. You accept or reject the suggested changes to your message and return the email blast for final submission. We forward your email and our database to the vendor we have chosen to send out the email blast.
  6. The email blast is sent out to the intended audience.
  7. A Results Report summarizing the outcomes of the email blast is ultimately forwarded to the “sender.” This report includes the number of emails that arrived at the intended email addresses, the number that had “click-throughs,” and other analytics.

Invoicing

Billing will be directly correlated to the number of emails that actually arrive at their intended email addresses. At the outset, we will provide you with an estimate of the number of emails we feel should be successfully received. Based on the rate of $.08 for each email that makes it to the intended contact, you would be invoiced for this amount prior to actually sending out the email blast. A copy of the credit card charge would be forwarded to you for your record keeping.

In addition, there is a $250 set-up charge to customize your email and include whatever links you would like the recipient to receive.

Following the submission of the Results Report to you by Vidi Emi, we would modify the invoice to properly reflect the emails that actually made it through to the intended receiver. A credit or debit would be added to your credit card and a copy sent to you.

There is a minimum charge of $500 (this includes the $250 set-up charge) for any email blast, regardless of the number of intended recipients.

Reports

Roughly one week after the blast has been completed, you will receive a report similar to the one displayed below.

Example Table

Subsequent Email Blasts

To the extent that you would like to take advantage of additional email blasts to the franchising community, the blast would be directed to an updated email mailing list that we maintain. Understandably, however, any franchise community members who opted out of your earlier email blast(s) would be specifically excluded from future mailings. The last thing we would want to do is antagonize franchise community executives who have previously requested not to receive additional emails from you.

Alternative to Email Blast

If perhaps you would prefer to send out your own email blast to the franchising industry, please note that we also “rent” our database of over 4,000 active North American franchisors. Please click here for details. Roughly 98% of all active North American franchise systems are included in the database. The initial cost of the database is either $1,000 or $1,500, depending on the data you choose. The Standard Franchisor Database is $1,000, and includes detailed information (over 35 fields) on all franchisors, as well as the primary contact person for franchising, his or her title and his or her email address. The Custom Franchisor Database ($1,500) also includes the names and titles of roughly 22,000+ key executives. Subsequent optional updates are either $150 or $250 per quarter, respectively. Please keep in mind, however, that, because of the CAN-Spam Act (click here), the database includes only one email address per company. That address is the email that the franchisor prefers to use as the desired contact person regarding franchising. Roughly 20% of these email addresses are generic – i.e. info@abcfranchise.com, franchising@xyzfranchising.com, etc.). Click here or here to download either of the two sample databases. (Under “Options” at the top of the page, you will need to “Enable this content” to activate the feature that provides individual franchisor profiles). The accuracy of the database is guaranteed by a $.50 rebate on any incorrect mailing address. Clients are allowed unlimited usage. The database is emailed to you in an Excel spreadsheet format. There is a minimum charge of $500 for custom sorts that we provide.

About Us

To learn more about the World Franchising Network and our 20-year relationship with the franchising community, please click here.

If you have any questions, please contact us at (888) 612-9908.

Thank you in advance for your interest and consideration.