Summary of FranBlast Program

Objective

To get your well-crafted message to the maximum number of decision makers who will take advantage of your products and/or services.

Overview

We use your text and graphics, your email address as the sender, our extensive email lists and an independent third party that specializes in maximizing the number of emails that actually get through to the intended recipient. Pricing is based upon the actual number of emails that get through. A detailed metrics report follows each blast. Participation in the FranBlast program is strictly limited to messages of legitimate interest to the franchising community.

Email Database

Because of our 25+ year relationship with the franchising industry, the World Franchising Network maintains the most extensive and accurate database of over 4,000 active North American franchisors, as well as the senior executives at those firms (primarily through over 2,300 2019 FDDs). Among other data, the record for each executive also includes his or her email address. Because we send out emails to the industry on a regular basis, we are able to ensure the accuracy of our list, which currently exceeds 18,000 email addresses for senior decision makers. 75% of these email addresses are accurate at any point in time. Because of the CAN-Spam Act, we are precluded from selling, renting or otherwise providing this list to third parties. We can, however, send out email blasts on behalf of qualified third parties using all of the relevant email addresses in our database.

All emails will be sent out through Vidi Emi, a California-based company that specializes in digital marketing. Contact Vidi Emi directly (510 904-6900) if you wish to use your own email list without our involvement.

FranBlast Pricing Schedule

Total Email Addresses Assumed Accuracy Expected Success
Presidents, CEOs, Founders, Etc. 5,000 85.0% 4,250
Key Contacts (All Key Franchise Executives, Including Presidents, CEOs, etc.) 18,000 70.0% 12,600
Blast Frequency Estimated Pricing Cost/Email Delivered
Single Blast to Presidents, CEOs, Etc. $1,000 $0.24
Single Blast to Key Contacts $1,250 $0.10
Quarterly Blast to Presidents, CEOs, Etc. $800 $0.19
Quarterly Blast to Key Contacts $1,000 $0.08
Other Options Upon Request

Details - Sequence of Events:

The process functions as follows:

  1. Client Responsibility: You forward a draft of your proposed email blast (including both text and graphics), as well as the proposed text for the Subject line of the blast. Since the email will come from you, you need to indicate the email address that you would like to be associated with the blast, as well as your mailing address (for legal reasons).
  2. Approval: We notify you as to whether or not the blast you have submitted is of legitimate interest to the intended audience of franchisors. We have complete discretion as to the applicability of any email blast.
  3. Audience Selection: You then notify us of the specific audience that you want to reach: a) Only Presidents, CEOs, Founders, etc. (roughly 5,000 email addresses); or b) Key Contacts (roughly 18,000 email addresses) - all franchise executives in our proprietary database; c) specific industry groups (food-service, lodging, retail and/or service-based franchisors); d) other custom sorts.
  4. Email Verification: If you are concerned about the accuracy of the underlying email database, give us a call at (888) 612-9908 and we will forward a sample spreadsheet of contacts and their email addresses.
  5. Pre-Launch: Once accepted, we proof the draft email for errors and suggest changes that might improve the message. To ensure the success of your email blast, it is incumbent upon you to write a succinct, clear message that specifically addresses the needs of your target audience.
  6. Launch: The final message is sent out to the intended audience.
  7. Metrics: We forward a detailed Metrics Report summarizing the effectiveness of the email campaign. This report includes the number of emails that were sent, the number that were delivered to the intended email addresses, the number that had “click-throughs,” and other analytics.
  8. Final Invoicing: You will be invoiced a base charge of $750 prior to actually sending out the email blast. Following the submission of the Metrics Report, we would submit an invoice that properly reflects the emails that actually made it through to the intended receiver. A credit or debit would be added to your credit card.

Reports

Roughly one week after the blast has been completed, you will receive a report similar to the one displayed below.

Subsequent Email Blasts

To the extent that you would like to take advantage of additional email blasts, subsequent blasts would take advantage of our most current email list. Any recipients who opted out of an earlier email blast(s) would be specifically excluded from future mailings.

Send Your Own Email Blast

If you would prefer to send out your own email blast, please go to the FranchisorDatabase.com website. Please keep in mind, however, that, because of the CAN-Spam Act, the database includes only one email address per company. Click here to download a sample database. The database costs $1,500, with unlimited usage. Optional updates are available at $100 per month since the most recent update. There is a minimum charge of $500 for custom sorts.

About Us

Click here to learn more about the World Franchising Network and our 25-year relationship with the franchising community.

If you have any questions, please contact us at (888) 612-9908.

Thank you in advance for your interest and consideration.